![]() ![]() The magazine, which has been in print for over a decade, “delights, and inspires women who live in the South–and those who are simply Southern at heart. In 2019, Southern Lady Magazine voted Lori Allen Southern Lady of the Year. Lori said she doesn’t care if people think she’s vain, getting her hair done is one of her favorite forms of self care. How does Lori continue to look and feel her best? She gets her hair done every other day. ![]() She Gets Her Hair Done Every Other DayĪs someone who owns a huge luxury bridal shop, it’s no surprise that Lori Allen loves to stay on top of her personal style. ![]() Continue reading for 10 things you didn’t know about Lori Allen. She has also shown that picking the perfect wedding gown should be a memorable experience. After a decade of being on the air, Lori has become a favorite among viewers. Her compassionate southern charm and keen sense of style has helped her make countless brides happy with a dress for their special day. ![]() The story is now the largest full-service bridal shop in the entire country. Lori has been the proud owner of Bridals by Lori for the last almost 40 years. It is amazing.Since 2010, Lori Allen and her bridal shop have been the stars of Say Yes to the Dress: Atlanta. "But we’re there to help mentor, motivate, inspire, and encourage them on the pathway to education because they get scholarships as well. It really does go beyond finding the dress and prom perfection for these students," he explains. The initiative involves Monte helping deserving students from around the country pick out their dream prom dresses. We’re going to focus and we’re going to pick a color first, because once we pick the color, then we can move forward.”Īnd when Monte isn’t bringing order to the bridesmaid floor, he’s working on his favorite outreach program by Discovery called Say Yes to the Prom. We’re not going to have a free-for-all today. I share that boldly with the brides and the bridesmaids, and I’m very good at centering. To get the ball rolling, Monte always starts by focusing on one specific dress characteristic. Of course, the West Virginia native is always up for a challenge and doesn’t get overwhelmed by the wedding party. So, direction is little, and options are many.” “It’s like opening up a box of Skittles when you’re looking at different colors, fabrications, fits, and styles, and trying to center somebody when the bride doesn’t give you much direction. “You know what it’s like to be in the bridesmaid department? Do you have any idea? You talk about complex,” Monte spills. We have open-stock shopping, so you tell us what you’re looking for, we ask you to go shopping in each boutique, you pull the dresses, and then we narrow it down from there for you.” “There are over 1,500 wedding gowns on the floor and they’re boutique style. And lastly, the third floor is where all the magic happens for brides-to-be. The second floor houses an expansive array of dresses for bridesmaids, along with accessories, shoes, and an alterations department. The first floor welcomes customers to the store with an upscale tuxedo selection. Located in Atlanta, Georgia, Bridals by Lori spans 25,000 square feet over three floors, each with a dedicated purpose. We get a broad spectrum of brides that have certain needs.”īut SYTTDA also looks for potential talent online: “We have a scout that is constantly looking on the internet, seeing who is getting engaged and listening to stories." Bridals by Lori is a one-stop shop with over 1,500 wedding dresses. “And travel distance, because we attract brides from the Carolinas, Florida, and past the Mississippi, like California. “We have to make sure they are getting married and also what their storyline is,” Monte tells us. Monte shares that he and Lori Allen, the owner of Brides by Lori, aren’t involved in the process, which includes an online application and background check - similar to the original Say Yes to the Dress show in New York City. With 100 applications submitted on a weekly basis, Say Yes to the Dress: Atlanta has plenty of brides to choose from. ![]()
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